Whether you know the term “swipe file” or “swipe copy” or not, you’ve probably still been tempted by (or purchased) them. A swipe file is when a marketer advertises to you that they will give you the exact templates they used in their amazing result. You’ll see them under headlines…

A lead magnet is also known as an opt-in or a freebie and it functions much like a loss leader in a physical store. …

Controversial statement titles still work, that’s for sure. When Medium informed me of an article called Content Marketing Is Dead I was quick to click even though I can’t stand when marketers declare something dead. Too many marketers are quick to dismiss nuance and like to make broad statements about…

Let me tell you a story about the power of podcasts. A couple years ago I was listening to a marketing podcast. There were two hosts and they talked together about marketing and it was super charming. …

Forget the fancy software, programs, and templates…Google Calendar is the best editorial calendar builder! I’ve been making creating an editorial calendar way harder on myself than I needed to. I’ve downloaded dozens of templates, spreadsheets, signed into free trials of tons of content and editorial calendar programs. But the simplest and easiest way to build a robust editorial calendar is with Google Calendar.

The biggest challenge when building sales funnels (at least in my own opinion) is getting everything hooked up at the same time! You literally can’t do everything at the same time, yet it all needs to be up and connected at the same time. You hit the publish button on…

Yes, you can ethically grab lots of traffic and leads from other people’s Facebook groups! Growing a Facebook group is hard work. It takes a lot of time and commitment, though the benefits are usually well worth it. Building a community around what you do is very special. But while you’re working on that or before you’re ready for it, you can actually gain a…

You may have heard the term “lead magnet” thrown around. It’s something that is also called a freebie or an opt-in. It’s a foundational principle of online marketing. Here’s how it works. I like the term lead magnet best because it perfectly describes what it does. A lead is a…

When people come to me many of them say “I don’t think social media is working for my business.” I’m a huge proponent of organic traffic for our funnels and offers (I use paid too but the ability to generate organic views is amazing!) …